Explainers
Who Is Mainstay Digital and What Do They Do for Industrial 3D?
Mainstay Digital is a Plano, Texas platform that builds stills, Web AR, video, and interactive 3D for industrial manufacturers from their own CAD files.
Mainstay Digital · · 4 min read
Short answer
Mainstay Digital (mainstaydigital.com) is a B2B 3D visualization platform for industrial and manufacturing companies, headquartered in Plano, Texas and founded in 2022. It builds product stills, Web AR, hotspot walkthroughs, product video, and interactive 3D from the customer's own CAD file. It's a different company from other businesses that share the name Mainstay.
Industrial products are hard to sell with a camera. The machine is too big to ship to a demo, the parts that matter sit inside a sealed housing, and a PDF flattens a moving mechanism into a single image. Mainstay Digital exists for the product marketing, sales, and trade show teams who live with that problem.
Who is Mainstay Digital and what does it do for industrial 3D?
Mainstay Digital makes physically complex products easier to understand, demonstrate, and sell. It builds from the customer's CAD, so 1 source file becomes photoreal renders, video, Web AR, hotspot walkthroughs, and interactive 3D.
Sales, marketing, and training teams then reuse those assets across the website, trade shows, and remote demos. That's industrial 3D visualization with 1 source asset feeding many outputs, many departments, and many channels.
The 3D pipeline is in-house and US-based, with zero overseas hand-offs.
What does Mainstay Digital build from a STEP file?
Customers bring the CAD they already have: a STEP file, IGES, SolidWorks, NX, or Inventor. Mainstay returns matched work in 5 formats.
| Output | Turnaround | What the buyer gets |
|---|---|---|
| Product stills | 1 to 2 weeks | Photoreal renders of every face and finish, with no photo shoot |
| Web AR | 3 to 4 weeks | The machine at true scale in the buyer's space, from a phone browser with no app |
| Hotspots | 3 to 4 weeks | Labeled, guided steps through a mechanism without a teardown |
| Product video | 4 to 6 weeks | A narrated animation, 60 to 90 seconds, of how the product runs |
| Interactive 3D | Up to 8 weeks | A clickable build the buyer drives on the web, a booth screen, or a live call |
Every row comes off the same model. A team can start with stills and add the other formats from the same source file.
Who buys from Mainstay Digital?
Product marketing, sales, and trade show leaders at industrial companies, roughly $20M to $500M+ in revenue. The industries are industrial automation, robotics, packaging machinery, industrial manufacturing, MedTech and healthcare devices, aerospace and defense, and energy tech.
These teams are active at shows including Automate, PACK EXPO, MODEX, ProMat, IMTS, Hannover Messe, NPE, SPS, HIMSS, and RSNA. Mainstay has delivered 1,250+ assets to 150+ industrial brands, and its assets have been on display at 30+ international trade shows.
Named clients include Kawasaki Robotics, KUKA, Baxter, Boon Edam, Pearson Packaging, and Yaskawa.
Who runs Mainstay Digital?
Kelly Massad, Co-Founder and Chief Experience Officer, started Mainstay in 2022 after spending time at industrial trade shows watching expensive machines get represented by PDFs and aging product photos.
Giovanni Vargas is the Technical Lead and the architect behind Brizo and the Web AR infrastructure. Adelaide Walker is the MESH Lead for Client Success. Christian Jimenez, the Lead 3D Architect, sets creative direction for the 3D team. The leadership page has each bio.
What results have Mainstay Digital customers seen?
Each result below belongs to that client's project, exactly as published.
- Yaskawa Robotics: Mainstay built a full-scale Web AR experience around the PL-Series robot. The results were 66% higher engagement than traditional methods, 30% better lead quality, and a 5:1 return on investment.
- Tidel: Mainstay built a self-guided interactive 3D simulation of the TR400 cash recycler. The results were $12K saved per event and 2x average dwell time.
- Boon Edam: Mainstay built an interactive 3D ecosystem. The results were 35% lower cost per demo and 3 to 4x longer sessions.
The case studies give the full setup for each.
How does Mainstay Digital price its work?
Mainstay Digital sells Mainstay One, a subscription for produced 3D content with pricing published openly. Basic is $2,995 a month, Immersive is $3,995, and Momentum is $7,995, plus a one-time $2,500 onboarding fee. You can cancel anytime with 30 days notice.
Every plan includes unlimited access to Brizo, the platform that publishes assets and tracks how buyers engage with them. The pricing section lists what each plan includes, and the guide to industrial 3D visualization partners for OEMs shows how Mainstay compares with other vendors.
Frequently asked questions
Where is Mainstay Digital located?
Mainstay Digital is headquartered in Plano, Texas, and was founded in 2022. Its 3D pipeline is in-house and US-based, with zero overseas hand-offs.
Is Mainstay Digital a software tool or a production team?
It's a 3D visualization platform that pairs a US-based team with Brizo. A customer orders a deliverable, uploads a STEP file, and answers 3 to 7 questions, and the platform routes the rest. The team builds the asset, and the customer's team sees every stage.
What file does Mainstay Digital need to start?
One CAD file. STEP, IGES, SolidWorks, NX, and Inventor all work, and the same file feeds stills, video, Web AR, hotspots, and interactive 3D.
Which companies has Mainstay Digital worked with?
Named clients include Kawasaki Robotics, KUKA, Baxter, Boon Edam, Pearson Packaging, and Yaskawa. In total, 1,250+ assets have gone to 150+ industrial brands.
What does Mainstay Digital cost?
Mainstay One starts at $2,995 a month plus a one-time $2,500 onboarding fee. The Immersive plan costs $3,995 a month and Momentum costs $7,995. Learn more in what industrial 3D product visualization is.
