Web AR · Yaskawa Robotics
From booth to boardroom
Smartphone AR put a robot demonstration in front of C-suite buyers who never walked the trade show floor.
66%
5:1 ROI
Challenge
Trade show attendees give a booth 5 to 15 minutes. Yaskawa needed to capture attention fast, land the value, and carry a robot conversation from the floor to the boardroom.
What we built
We built a Web AR experience around Yaskawa's PL-Series robot. Instead of a static display, attendees opened a full-scale AR robot on their own phones and explored it interactively.
Results
- ·66% higher engagement than traditional methods
- ·30% better lead quality
- ·5:1 return on investment
Web ARExecutive sales