Interactive 3D · Pearson Packaging
Scaling smarter
Interactive walkthroughs and a scalable visual library rebuilt their trade show return.
2x
27 walkthroughs
Challenge
Trade show economics keep getting worse. Booth space runs $38 to $150 a square foot, and a major show like PACK EXPO or MODEX clears six figures once AV, drayage, and labor are in.
What we built
Pearson moved to interactive 3D with a choose-your-path experience spanning 27 machines. Each one is a self-guided walkthrough of components, steps, and features.
Results
- ·2x time spent versus static formats
- ·54% conversion lift with video
- ·50% engaged the interactive walkthroughs
- ·27 machine walkthroughs deployed
Interactive 3DTrade show