The Perils of AI-Generated Video and Deepfakes

by Taylor Hansen | Sep 8, 2023 | Articles, Artificial Intelligence (AI), Big Data Analytics, Blockchain, Business on the Block, Business Processes, Cybersecurity, Media and Entertainment, Retail and E-commerce, Smart Contracts, Web3

In the fast-paced world of B2B, AI-generated videos and deepfakes present both opportunities and threats. The authenticity these videos can achieve makes it feasible to depict scenarios that never occurred, potentially causing significant damage to a brand’s reputation, stakeholder confidence, and even legal standing. The path forward requires a mix of vigilance, education, and strategic planning. By understanding the potential perils and implementing proactive measures, B2B enterprises can navigate the digital age, leveraging the revolutionary possibilities of AI while safeguarding against its risks.