by Taylor Hansen | Sep 11, 2023 | Articles, Big Data Analytics, Business Processes, Retail and E-commerce, Security
Google Chrome’s new Privacy Sandbox is reshaping the landscape for digital advertisers, especially in the B2B sector. Understand how this move impacts third-party cookies and what industry leaders are doing in response.
by Taylor Hansen | Jul 27, 2023 | Articles, Blockchain, Media and Entertainment, Web3
The landscape of digital marketing is on the brink of a significant evolution as we shift towards the Web3 era, a decentralized and privacy-focused version of the internet. The past decade saw a tremendous upsurge in digital marketing companies under Web2, with...
by Taylor Hansen | Jun 15, 2023 | Articles, Business Processes, Media and Entertainment, Retail and E-commerce
Branded content continues to mystify and intrigue both brands and marketers as they struggle to articulate its essence, primarily due to the constant evolution of the industry. In its simplest form, branded content can be defined as any media publication where a brand...
