Rebounding from a viewership slump in previous years, the NFL appears to be making a resurgence back into the living rooms of their fans. In the 2021/22 season, they are up 9% from last year. Was their involvement with Crypto Ads and NFT’s this season a contributing factor for the 4th quarter comeback? Here, we discuss the angle they’re taking at exclusivity regarding NFT’s for the Big Game next week and what’s possibly to come in the 2022/23 season.